Thirty years ago, I opened a small shop on the high street and called it Evelyn Parker London. I had no idea it would become my life’s work, or that we’d still be here all these years later.
What started as a shop became something much more. Familiar faces, long conversations, and clothes chosen with care somehow turned into 30 years of memories.
And now comes the part that means the most to me. My daughter, Clara, is stepping into the business. Watching her bring her own ideas, energy, and confidence into something I built has been incredibly special. I couldn’t be more proud to pass this chapter on to her.
To celebrate 30 years, we’re sharing a selection of pieces at anniversary prices. Some are favourites from the years gone by, others reflect where Clara is taking us next.
If you’ve supported us over the years, thank you from the bottom of my heart.
If you’re new here, welcome. You’ve arrived at a moment worth celebrating.
Here’s to 30 years, and to my daughter.
Evelyn Parker, London